More than presenting your products and services, your business website can be a powerful marketing tool that helps your business grow. You can use your business website to attract new customers, encourage customers to visit your physical store or contact you to find out more about your products and services, generate more traffic for your social media pages and, if you have set up your website as an online e-commerce store, sell your products or services online.
While you can focus on one or more of the above, you can follow the example of many successful businesses and use your website as a multi-purpose marketing tool. You don’t have to pay for a costly website overhaul to do that. Here’s how to get started.
Improve Your Website Navigation
Having an easy to navigate website is just as important as providing your visitors with valuable content. Your website visitors need to be able to access all your pages with as few clicks as possible, through a simple menu that is impossible to miss. The Contact page is especially important, as many visitors will be searching for your phone number, email, contact form, or address. The About page, which presents your business, is also important, as are the Products and Services pages. Investing in professional website design pays off in time. You can also improve the navigation of your website by removing unnecessary pages and placing your Contact, About, and Products and Services pages in a menu so that they are only one click away from the homepage.
Optimize Your Website For Mobile Users
Many people browse the Web using smartphones and tablets, rather than computers. If your website doesn’t have a responsive design, that is, if it doesn’t adjust depending on the screen size of the device it is viewed on, it may alienate mobile users. Having a mobile friendly-website isn’t an option anymore – it’s a must. If you don’t use a responsive theme design, you may lose mobile customers.
Add customer reviews and testimonials to your website whenever possible. These help to present your company as a successful business that customers can trust. If your website visitors feel safe browsing your site, they are more likely to sign up to your mailing list, submit personal information, or make a purchase.
Use Video to Get Your Message Across
A video on your landing page describing your product and its benefits makes your website more memorable. You may also want to use a video to present your team or introduce yourself in your About section. It doesn’t have to be a professionally-made video – in fact, many customers prefer more personal videos – but it should look good.
Present Your Products Beautifully
Take beautiful pictures of your products and explain their features in detail. For services, consider using case study videos. Format your text content using bullet points and sub-headings, to make it easier to scan and to digest. Also, remember that the most successful websites use simple, visually pleasing fonts. Fonts which don’t cause eyestrain encourage visitors to spend more time on your website.
Use Live Chat
Live Chat can be more than a customer service tool: it can help encourage a customer who has not yet made up his or her mind to make a purchase. Using Live chat for both customer service and as a way to drive sales by offering buying advice or discussing product features adds a personal touch to your site and can boost your sales.
Use Google Analytics to Better Understand Your Customers
Google Analytics can show you who your visitors are, what pages and content they view on your site, and what actions they perform while on it. The data Google Analytics provides you with helps you improve your website, as well as spend your marketing and advertising money more effectively. It can also help you target more specific groups of users.
Split-Test Your Landing Page
Split tests can be used to assess the effectiveness of website and content changes made on individual website pages. These pages can be compared against one another to see what differences will lead to higher conversion rates. There are affordable web design services that can help you split-test your pages.
Use an Exit Pop-up
After all the hard work you invest into attracting customers to your website, don’t forget to use a pop-up exit offer as a way to convert into customers visitors that may otherwise leave your site. When a visitor tries to leave your site, a pop-up message, coupon, or subscription can make the difference between that visitor becoming your customer or him or her never visiting your website again.
Regularly Reassess and Improve Your Website
A business website isn’t a static shop front that you set up once and then can forget about. Even a brick-or-mortar shop requires repairs, renovation, and even redesigns from time to time, doesn’t it? It’s the same with your website. Schedule periodic website appraisals and have real people try it and then provide feedback. Use that feedback to make improvements.
At Duel Digital, helping your small or medium sized business generate more leads, sales, and revenues is our mission. We are an all-in-one marketing solution offering everything from affordable web-design to search engine optimization (SEO) and Pay Per Click (PPC) management. We make the Web work for your business. Tell us now how we can help you.