In Facebook’s continued efforts to promote video content in the News Feed, they launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed.
So why should marketers get so excited about Facebook Live? Because it’s an awesome way for them to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers.
Live videos are real-time video posts on Facebook, Just by tapping on the Go Live video button the video appears on the news feed and you can subscribe to get notified next time the account goes live again. During the broadcast, you get to see how many viewers you have and can respond to comments live.
Here are some tips on how you can use the Facebook Live for your business;
If your place is a bit hard to find, you could use Facebook Live to show people where your business is situated. Point out some landmarks that are well known in the area and are easy to spot.
Tip: Make sure you have a strong wifi or 3G connection
Meet the team
Putting faces to the work that people are used to from your business can encourage trust and make your clients feel like part of the family, by taking time to go Live on Facebook you can go around the office introducing the team and what everyone does. This way when someone comes into your store or phones to enquire about a service and they are greeted with a familiar face or voice, they will feel at easy and make the sell easier.
Tip: Tell your followers ahead of time that you will be going Live.
Product and service demonstrations
When selling a product or service that requires demonstrations, Facebook Live could be perfect for demonstrating how the product or service works. Because the video is in real-time we believe this, will boost the chances of sales and sense of trust from potential clients should you get the presentation right. Appeal to your loyal clients who have already bought your products by showing them unique ways to use the product that they might not have thought about before. This will help to turn your loyal customers into brand ambassadors
Tip: Ask your viewers to subscribe to get notifications next time you go live.
Address Customer Issues and Comments
From the feedback you receive on your Facebook you may already know what your customers are interested in, this will save time whilst providing an opportunity to address customer concerns and answering some questions upfront.
Tip: compile a great description that will capture people’s attention and help them understand what the broadcast is all about.
Business Premises tour
With so many businesses on Facebook and so many people advertising and selling every second of the day along with all the scams out there, we can’t help but question the authencity of everyone that comes along. Here’s how you can benefit from Facebook Live by broadcasting a tour of your business, allowing your viewers to get a glimpse of your stuff, products or the service you provide. Tell people a bit about your business and why you do what you do.
Tip: The longer your broadcast the more you reach more people.
Bonus: Our Favorite Live Video
While Tiny Kitchen started as a pre-recorded series, the folks at Tastemade tested their luck with Facebook Live by recording this real-time cooking demonstration;
The strangely fascinating footage is really easy to consume, which likely contributed to the success of the original episodes. By going live, Tastemade simply added a unique interactive element. And 3.7 million views later, they’ve proved it works.