Millions of technology-savvy consumers take to the internet every day to find solutions to their problems. Successful businesses and business owners understand this and tap into this incredible marketing opportunity by producing websites that address the needs of their clients.
Businesses that ignore these opportunities and don’t have a website, leave money on the table and make it easier for competitors to swoop in on their business and “poach” their clients.
The absence of a website also means that clients don’t have access to the crucial information they need right before they need to make their decision. A site that is well-designed however can allow small company owners to compete with the big boys and other companies ten times the size of their own.
Let’s dig into the 6 crucial components that every business website needs before you design or redesign your website:
Potential customers care about what others think
A staggering 85% of consumers read reviews about local businesses. Think about the South African online giants… Kalahari, Take-a-lot, BidorBuy… they all have one thing big thing in common… reviews!
Make sure to save some space on your site to show potential customers that others love you and therefore, its only natural for them to love you too. This can be portrayed with a few solid testimonials from previous clients or you could use third party sites like Facebook or Google Business to show that you should be taken seriously.
Third party sites like Facebook or Google Business do however hold some risk for business owners as this might open doors for some scrutiny from previously unhappy clients.
Get connected on social media.
Prospects and customers enjoy the convenience of having multiple ways to connect and learn about a business. Social media platforms also gives you, the business, more ways to connect with your target audience.
Make sure that your social platforms are connected from everywhere on your website. Facebook / Linkedin “share” buttons and Skype “click to call” buttons are great examples of how this could be integrated in the site. This not only helps the consumer but helps you as a business reach a wider audience at a low-cost.
Make it pretty!
Your target audience has come to expect a professional website with some form of interactive experience.
Boring stock photos or low quality videos might hurt the customer’s perceived value of what you have to offer. For that reason, make sure that you use high quality images on your home page to entice users to click through to read more.
We at Duel Digital like using sliders on the home page as this takes less real-estate on a browser and this allows for some additional animations and call to actions that guides users through your sales funnel.
Don’t Get Hacked! – Security is key!
In 2013, Forbes released statistics regarding the amount of websites being hacked on a daily basis. The number of site being hacked at the time equated to 30 000 hacks per day! This has grown substantialy since the development and sales of automated programs that have the core focus of accessing your site. The scary part is that most of these hacks wont make your website crash but rather it waits for your valued customer to access your site so that they can copy malicious code onto the clients PC. This in turn logs the key strokes of the user and submits that data to third party buyers and before you know it, your client shares his / her identity with a few Somalian pirates. Dont be that guy!
While no company can guarantee your site’s safety, Duel Digital implements some of the hardest to crack security and does weekly backups of the site to ensure that the threat is contained. Furthermore, Google rewards webmasters who look after their security with more exposure in the search results. Definitely a must!
Keep content fresh and relevant to your market.
Customers who land on a site with fresh content realize that they have reached a lively business that they can trust. I’m not saying that the entire website needs to be updated but having a blog that shares some new insights or facts that cover the customer’s problems, is a great way of illustrating a thriving business together with the added benefit of getting betting rankings on Google.
If you run into writers block, you can research a few topics with the trusty Google Keyword tool. Not only will this show you what people have been searching for but it will also show you exactly how many people have been searching for the solutions that you are offering.
Keep your contact details in plain sight.
There are only a few things more frustrating than landing on a website just to find that the only way you can contact a company is via email. A good contact page would have the following elements:
– Clearly visible telephone number
– Map to business / Direction to business
– Email Contact form with clear call to action (Why should they contact you?)
– Links to your social media pages
– Company Registration Info
A company website is one of the most hard working sales person that you have. Look after your site and your site will look after you.