When was the last time you revamped your website? Chances are, if it is more than a year old, it could now use a little update. There are all kinds of reasons why a change may be required.
Whether it’s to keep up with new technology, make adjustments to the products and services you are offering or simply to boost your SEO marketing results; sometimes an revamp is essential to maintaining a positive, strong online presence. If you’re unsure whether your site is now outdated, below you’ll discover some of the top signs that an revamp is long overdue.
1. Is your site mobile ready?
Over the past couple of years, mobile optimization has become absolutely essential in web design. It is more frequently known as responsive design and it ensures your website can be easily viewed on any mobile device. Millions of consumers now use their tablets and Smartphones to search for local businesses. Make sure you don’t miss out on this significant target market and give your site a responsive design to provide convenience for these users; this opens the doors for them easily access, contact, and learn about your business.
2. Your products, services or brand image has changed
Have you changed the direction of your business or introduced new products and services? If so, now is the perfect time to revamp your site and highlight what’s new. You need to make sure your site perfectly captures your business and what it stands for. So if any changes have been made, it is vital you reflect this in your websites design.
When needed, website redesign provides all kinds of benefits for your business. Not only does it ensure you are keeping up with the latest design trends and technology, but it also gives you the opportunity to grow your business by implementing new age website strategies that could consistently increase sales and revenue.
3. You struggle to update your own website
If you cant make small changes to your own website, it might be time to upgrade your website to WordPress. With WordPress, you can easily update your own website with a small learning curve.
Besides for being user friendly, WordPress is the most used website platform in the world. Don’t settle for anything less!
4. Your site isn’t compatible with all modern browsers
A good website will be compatible with all of the major browsers including Chrome, Firefox and Internet Explorer. It should never be solely focused on one when your revamp your website. Consumers today use a wide variety of browsers to search for local businesses. So if you’re only focusing on say internet Explorer, you could be missing out on a lot of visitors using Firefox and Chrome. You can test out how well your website performs on every major browser before deciding whether it needs an upgrade.
5. Your website “looks” old
If you think your website looks old, chances are that your customers feel the same way.
Time to introduce some new functions, update the images and content and improve the layout according to latest website design best practices.
If you haven’t already, have a look at elements that every business website needs. Here I shared a few insights that might help you revamp your website and if you need some more help, reach out to us and quote the words “next great website” so that we can thank you for reading our blog 🙂
So…Why Revamp Your Website? (Conclusion)
Online marketing has become one of the most cost efficient ways to generate new business. Investing in a good website and a marketing plan to drive people to the website will definitely pay off in the long run. Your website is an asset, an educator and a touch point with your client.
We are here to help so if you have read this article, Duel Digital will provide you with a free website audit with recommendations on how to revamp your website.